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| AS THE CENTER OF POWER SHIFTED from ancient Constantinople to the gilded opulence of Renaissance Venice,Venezia became the epicenter of European decadence and wealth. It was here where the treacherous trade routes of antiquity, that traversed the kingdoms of India, China, Mesopotamia and Egypt, Finally converged. Exotic extracts, aromatic elixirs, coveted essential oils, incenses and rare musks made from precious botanical extracts were unloaded from fleets of galleons. The markets of Venice became rich with the grandeur of the world's bounty and the Venetians enjoyed the rarest and most exotic delicacies Europe had ever known. Today, in the same tradition of the Venetian merchants of opulent Renaissance Italy, Alterna presents to you the most precious, extravagant ingredients from around the world. THE RAREST OF THESE INGREDIENTS IS THE WHITE TRUFFLE. Coveted by the nobility of ancient civilizations since 450 AD, the rich, aromatic nature of the white truffle deemed it a luxury product and sign of wealth among early Mediterranean cultures. Ounce for ounce more expensive than platinum, the white truffle became a sign of prestige and decadence among the European noble courts and still remains one of the earth's rarest delicacies. Alterna's International Scientific team has researched and determined the numerous therapeutic benefits of the precious white truffle for hair care. White truffle is one of the planet's richest sources of B vitamins, also known as "the beautifiers," which are critical for the simulation of proteins and amino acids and are vital to the promotion of healthy, beautiful hair. "the beautifiers" are a precursor to stronger keratin production while they enhance the strength of the hair, condition without buildup, reduce split ends and protect the hair against brittleness and breakage. HARVESTED FROM THE BASE OF THE ITALIAN ALPS the rare white truffle extract has been combined with the finest, most extravagant ingredients, including Champagne grape see oil from France, Caspian Sea caviar extract, Mediterranean arnica flower, Arabian frankincense and other rare extracts combed from the farthest reaches of the globe and blended to rejuvenate and fortify each hair follicle - moisturizing, nourishing and protecting it from harsh environmental elements. Experience noticeably improved, healthier hair after just one use. Discover what few have the privilege to experience, a sophisticated hair treatment using some of the world's most expensive hair care ingredients combined in one extremely rare, extremely limited edition. Lavish your hair in the luxury.
Application: Alterna's White Truffle Luxury Shampoo to wet hair. Work into lather, rinse and repeat if necessary. For optimal results, use Alterna's White Truffle Luxury Conditioner. Observe extraordinary results after just one use. Ingredients: aqua, ammonium laureth sulfate, wheat germ amidopropyl betaine, palm kernel amide mea, sodium lauroyl oat amino acids, sodium methyl cocoyl taurate, caprylol glycin, hydrolyzed wheat protein, coco-glucoside, cocos nucifera (coconut) alcohol, glycol distearate, quaternium-75, white truffle (tuber magnatum pico), olea europaea (olive) fruit oil, caviar extract, oenothera biennis (evening primrose) root extract, gardenia florida extract, quillaja saponaria bark extract, olibanum, arnica montana flower extract, urtica dioica (nettle) extract, cassia italica leaf extract, calendula officinalis flower extract, chamomilla recutita (matricaria) extract, rosmarinus officinalis (rosemary) leaf extract, hydrolyzed silk, hydrolyzed pearl, panthenyl ethyl ether, panthenyl hydroxypropyl steardimonium chloride, biotin, polyquaternium-28, dimethicone copolyol, steareth-4, quaternium-75, hydroxypropyl methylcellulose, propylene glycol, fennel (foeniculum vulgare) extract, saccharomyces (lysate, copper, zinc) ferment, superoxide dismutase, lactoferrin, retinyl palmitate polypeptide, phospholipids, corn oligosaccharides, copper oxidase, n-acetyl methionine, n-acetyl serine, amino acyl transferase, cinnamidopropyltrimonium chloride, undecylenoyl glycin, aminomethyl propanol, disodium edta, fragrance.
Application: Cleanse hair with Alterna's White Truffle Luxury Shampoo. Rinse and apply Alterna's White Truffle Luxury Conditioner, rinse again with warm water to experience full benefits. Observe extraordinary results after just one use. Ingredients: aqua, stearyl alcohol, cetearyl alcohol, emulsifying wax nf, triticum vulgare (wheat) germ oil, cetrimonium bromide, dicetyldimonium chloride, ceteareth-20, dimethicone, hydrolyzed wheat protein pg-propyl silanetriol, white truffle (tuber magnatum pico), olea europaea (olive) fruit oil, vitis vinifera (grape) seed oil, sesamum indicum (sesame) seed oil, peg-15 soyamine/ipdi copolymer dimer dilinoleate, hydroxypropyltrimonium honey, hypnea musciformis extract, caviar extract, oenothera biennis (evening primrose) root extract, gardenia florida extract, quillaja saponaria bark extract, olibanum, arnica montana flower extract, urtica dioica (nettle) extract, cassia italica leaf extract, calendula officinalis flower extract, chamomilla recutita (matricaria) extract, rosmarinus officinalis (rosemary) leaf extract, oat amino acids, hydrolyzed silk, hydrolyzed pearl, panthenyl ethyl ether, panthenyl hydroxypropyl steardimonium chloride, tocopheryl acetate, retinyl palmitate, biotin, propylene glycol, fennel (foeniculum vulgare) extract, saccharomyces (lysate, copper, ainc) ferment, superoxide dismutase, lactoferrin, retinyl palmitate polypeptide, phospholipids, corn oligosaccharides, copper oxidase, n-acetyl methionine, n-acetyl serine, amino acyl transferase, cinnamidopropyltrimonium chloride, diazolidinyl Urea, tetrasodium edta, methylparaben, propylparaben, fragrance. French Champagne Quality Grape Seed Oil, recognized throughout European History as one of the richest sources of Vitamin E, the world's premier natural anti-oxidant moisturizes the hair and scalp and protects the hair with a photo-shield from damaging free radicals, thus promoting a healthy and luxurious condition to the scalp and hair. Caspian Sea Caviar Extract, documented throughout Russian history to be the richest provider of omega-3 essential fatty acid, protects hair from losing shine and luster. Russian royalty used the caviar extract to keep hair looking young and beautiful through the years. Bulgarian Evening Primrose, historically cultivated in noble gardens, is the most widely known source of gamma linolenic acid. Gamma linolenic acid is an essential fatty acid important to the barrier function of the hair to protect from thermal styling damage. The oil provides exceptional emolliency and "slip" for smooth, manageable hair. Spanish Gardenia, also known as the Queen of tropical flowers, was used by Queen Isabella of Spain in her daily beauty regimen. The flower is known to have rejuvenating and extremely conditioning effects on the scalp and hair cuticle, as well as having an alluring fragrance. Moroccan Quillaia Bark, the bark of the 50-foot Quillaia tree was deemed to have enchanted properties such as promoting hair growth. Aware that the bark contained the most natural delicate cleansing agents available, the Moroccan royalty used the bark in their shampoos. Thus moisture was preserved in their beautiful, luxurious hair. Arabian Frankincense, collected primarily by Bedouins in ancient times along the coast of the Red Sea and known to be used by Cleopatra of Egypt in her daily beauty regimen, has tonic properties to stimulate the cellular renewal process of the hair while it smoothes and strengthens the hair cuticle. Mediterranean Arnica Flower, which blossoms on the isles of Capri and Sardinia, was used in ancient times for its medicinal, healing properties. Arnica flower enhances hair strength and imparts long lasting moisturization, while it increases scalp microcirculation to promote healthy hair growth. | |
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Alterna White Truffle Luxury Shampoo
Alterna White Truffle Luxury Conditioner